Digital content market — view from Estonia and Nordic countries

Welcome to Estonia

“e-Estonia” is a term commonly used to describe Estonia’s emergence as one of the most advanced e-societies in the world – an incredible success story that grew out of a partnership between a forward-thinking government, a pro-active ICT sector and a switched-on, tech-savvy population.


Estonia is technologically advanced, high-tech goods and services make up a big part of Estonia's exports. Estonia boasts one of Europe's most modern telecommunications networks and a high degree of IT literacy and technology penetration. Estonians, like other Nordic peoples, are 'early adopters' of technology and the size and compact nature of Estonia lends itself to an ideal and cost-effective test marketplace for new products. 


Video producing costs in Estonia are very competitive

Salaries and services keep video producing and filming costs in Estonia very competitive. Animated video design and shooting in Estonia is estimated as being approx. 30-40% cheaper than in other Nordic countries and 20-25% cheaper than in Hungary. Estonian film and digital animation crews are highly praised for the value for money they provide. Small community allows fast decision-making, good contact to authorities, a minimum of paperwork as well as efficiency in getting shooting permissions. 


Most of Estonian corporate digital video production companies have experience working with international crews. Experienced crew members are described as reliable, disciplined, hardworking and ready to contribute flexible working hours. Many Estonians are proficient in several languages - English, Russian, Finnish, Swedish etc.


Future of digital content market and corporate video production

With videos becoming the future of digital animated content market Estonian specialists in this field are the ones to be kept in mind. When it comes to potential reach, animated video is peerless. YouTube receives more than one billion unique visitors every month – that's more than any other channel, apart from Facebook. One in three Britons view at least one online video a week – that's a weekly audience of more than 20 million people in the UK alone. Video can give you access to all this. Video done well can give you a slice of it. What other form of content can do the same?


The success stories of videos that have gone viral are legend. Engage viewers and they will share your video with others. They will spend longer on your website and more time interacting with your brand. For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.


Be creative, not only with the videos themselves but in the campaign strategy you build around them. Creativity wins over the cost of production every time. Get that bit right and video won't just be the future of content marketing, it'll be the future of content marketing for you.

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